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Published on September 27, 2010

Mercy goes PINK in observance of national breast cancer awareness month


 Mercy Medical Center will mark the arrival of national breast cancer awareness month—October—with a lighting ceremony on Thursday evening, Sept. 30. With the flip of a switch, the hospital will be illuminated in pink and will remain so throughout the month of October to increase awareness of breast cancer issues, including the importance of early detection. Three lighted pink ribbons, each more than 7-feet tall, will be special points of interest on top of the hospital.

The lighting ceremony also signifies a new chapter in cancer care at Mercy. With the only accredited cancer care program in the Cedar Rapids area, Mercy announced in August its plans to build a destination cancer center connected to the existing Hall Radiation Center. Mercy will break ground on the cancer center next spring. The state-of-the-art facility will provide the best possible cancer care available, offering the most advanced therapies and technologies inside a single, supportive healing environment – close to home.

The cancer center will include Centers of Excellence for treating today’s most prevalent cancers, which include breast cancer.

Mercy is also celebrating the 20th anniversary of its Especially for You® Race Against Breast Cancer. This year’s race is on Oct. 10 and is expected to draw more than 13,000 people. Money raised at the race supports the Especially for You fund, which provides financial assistance for breast care services to local women in need.

The lighting ceremony will take place in front of Mercy’s Lundy Pavilion, along the 8th Avenue side of the hospital. Hospital leaders will offer a few brief remarks beginning at 7:15 p.m., with the illumination of the hospital taking place at approximately 7:30 p.m. The public is encouraged to attend—and wear pink.  A $2 donation will be made to the Especially for You® fund for each person in attendance