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Published on September 25, 2013

Mercy & Alliant Energy join forces to promote the Power of Pink

Mercy Medical Center and Alliant Energy are joining forces to light the night pink on Thursday, October 3. A special Power of Pink event that evening will mark the arrival of National Breast Cancer Awareness Month — October — with a lighting ceremony and free giveaways to promote awareness and early detection.

The Hall-Perrine Cancer Center, as well as Mercy’s main hospital entrances and other designated areas on the Mercy campus, will be illuminated in pink and remain so throughout the month of October. Several large pink ribbons will also shine bright on the tallest part of the hospital.

The Power of Pink event takes place outside Mercy’s Hall-Perrine Cancer Center, along 10th St. SE. A brief program at 7:30 p.m. will be followed by the illumination of the cancer center and hospital. Light refreshments will be served.

Additionally, Alliant Energy will be giving away free, energy-saving pink light bulbs, while supplies last at the Power of Pink event. Those who receive the light bulbs are encouraged to put them in their porch lights for the month of October as a reminder to women in their neighborhood to get screened for breast cancer. If you're unable to attend the Oct. 3 Power of Pink lighting event, you can still help the cause by purchasing a high efficiency pink light bulb for only $2 in the Mercy Flowers and Gift shops – while supplies last. The $2 donation will be given to the Especially For You Fund.

The public is encouraged to attend — and wear pink. A $2 donation will be made to the Especially for You® fund for each person in attendance. The fund provides breast care services such as mammograms, biopsies and ultrasounds for those in our community who can’t otherwise afford them.

This year marks the 23rd anniversary of the Especially for You® Race Against Breast Cancer, on Sun., Oct. 13. The race supports the Especially for You Fund. More than 15,000 people are expected to participate this year, with the race starting in front of the Hall-Perrine Cancer Center on 10th St. SE.

Mercy is proud to be the area’s leader in cancer care. The Hall-Perrine Cancer Center opened its doors in 2012. This world-class facility provides the most advanced cancer therapies and technologies inside a single, supportive healing environment – close to home.

Event Details

Power of Pink lighting event
When: Thursday, Oct. 3, 7:30 p.m.
Mercy Medical Center’s Hall-Perrine Cancer Center
701 10th St. SE, Cedar Rapids
To kick off Breast Cancer Awareness Month & promote early detection
Who: The public is invited to attend.

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