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Published on October 06, 2016

The Power of Pink takes place TONIGHT at Hall-Perrine Cancer Center

What: Power of Pink lighting event (rain or shine!)
When: Thursday, Oct. 6. A brief program at 7:30 p.m. precedes the lighting.  Fireworks from the cancer center rooftop will conclude the evening.  
Where: Mercy Medical Center’s Hall-Perrine Cancer Center, 701 10th Street SE, Cedar Rapids
Why: To observe Breast Cancer Awareness Month & promote early detection
Who: The public is invited to attend.

Mercy Medical Center and Alliant Energy are joining forces to light the night pink TONIGHT! The Power of Pink event marks the arrival of National Breast Cancer Awareness Month with a lighting ceremony and giveaways to promote awareness and early detection. New to the event this year – fireworks! (Weather permitting.) 

The Hall-Perrine Cancer Center, as well as Mercy’s main hospital entrances and other designated areas on the Mercy campus, will be illuminated in pink and remain lit throughout the month of October.

The event takes place at Mercy’s Hall-Perrine Cancer Center, 701 10th Street SE. A brief program at 7:30 p.m. will be followed by the illumination of the cancer center and hospital. Fireworks from the rooftop will conclude the festivities.


Alliant Energy will be giving away free, energy-saving, compact pink fluorescent light bulbs, while supplies last. Those who receive the light bulbs are encouraged to put them in their porch lights for the month of October as a reminder to individuals in their neighborhood to get screened for breast cancer. Light refreshments, face painting and a photo booth will also be part of the fun.

The public is encouraged to attend — and wear pink. A $2 donation will be made to the Especially for You® (EFY) fund for each person in attendance. The fund provides breast care services, such as mammograms, biopsies and ultrasounds, for individuals in our community who can’t otherwise afford them.

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